Forecasts for new products may be developed either by:
The FUTURCAST tool box contains the necessary means to apply both methodologies.
On the one hand, the standard statistical tools contained in FUTURCAST Forecasting Book offers several types of diffusion modeling alternatives to compute a new product forecast by analogy and thereafter superimpose a specific seasonality pattern.
On the other hand, the FUTURCAST New Product module provides a database application software that allows a user to develop a new product forecast starting with either the population of an area segmented by age, gender, and other characteristics; or by focusing on the market penetration at, for example, point of sales, that are grouped by size and/or other features.
FUTURCAST: New Product Software
FUTURCAST New Product is a specialized stand alone software that differentiates innovative new pharmaceutical products from those of all the other industries. Although the software is particularly best suited for patient-based forecasting, it is applicable for technological forecasting and numerous other applications.
The software innovates in several different ways. It provides:
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